Genesis is a car with a unique story because it was born from the desire to penetrate the Korean increasingly serious segments on up-market and premium where profit is higher, and gains much more consistent picture. Initially thought leadership Hyundai to launch, with this model, a new brand, a premium, like Lexus, Infiniti or accurate, owned by Japanese. Subsequently, for reasons related strategies rather long, from the Hyundai Genesis presented as a product range of its own, probably trying to use the maximum potential of the two existing brands already, Hyundai and Kia.
Regarding the qualities of Genesis, a model not yet in Europe, says that he can compete without any problems similar pattern produced by American and its brands, but, much more, it overcomes in details many of the premium cars constructed by the three big U.S. companies. The car is 4.95 meters long, stated to the border between classes D and E, in segment Executive, other dimensions of its width of 1.86 meters and height of 1.48 meters providing the space required passengers demanding. The exterior is a combination of Mercedes and Lexus models, and enjoy the material of this quality, facilities and latest technologies. The motors are specific class that is part of, the smallest being a V6 of 3.3 liters, 260 HP, then a 3.8-liter, 290 HP, then as expected and a V8, the 4.6-liter, all versions with rear traction. InCurrently there are no plans to introduce this model in Europe. Price in U.S. starts at $ 32,250.